Wednesday, March 28, 2007

Yahoo - marketer -- Google - Engineer

But the challenges of integrating two giant computer systems or redesigning
a database or redoing a user interface? Many who have met with him at Yahoo say
he still doesn't know the right questions to ask about technology. "Terry could
never pound the table and say, 'This is where we need to go, guys,'" one former
Yahoo executive says. "On those subjects, he always had to have someone next to
him explaining why it was important." One could have made a convincing argument
two years ago that such deep technical knowledge didn't matter much. But now we
have empirical evidence: At Yahoo, the marketers rule, and at Google the
engineers rule. And for that, Yahoo is finally paying the price.
-- Wired Article

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